Професионална квалификация

Изследвания на потребителите в традиционните и дигиталните библиотеки ПДФ Печат

Лектори: Милена Добрева, Красимира Иванова
Продължителност: 20 часа
Курсът не се предлага от м. октомври 2017 г.

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Анотация:

Съвременните библиотеки трябва да отговарят на нови очаквания на читателите и особено внимание към предоставянето на електронни услуги. Курсът цели да даде обща представа за методите на изследване на потребителите и да формира практически умения за формулиране на хипотеза на изследването, събиране и анализ на данните от гледна точка на библиотечните услуги.

Предназначен за:

Курсът не изисква предварителна подготовка и е предназначен за всички типове библиотечни специалисти, чиято работа е свързана с контакт с читателите и подобряване на библиотечните услуги в традиционните и особено в дигиталните библиотеки. Курсът би бил особено полезен за специалисти, които се занимават с мениджмънт на библиотеките, защото би им помогнал да добият представа как да подобрят обслужването на читателите, като имат по-точна представа за техните интереси и информационна грамотност.

Продължителност:

20 часа – 12 ч. лекции и 8 ч. упражнения

Лектори:

Милена Добрева – Университет на Стратклайд, Глазгоу
Красимира Иванова – Институт по информатика и математика – БАН

Проведени курсове:

1 – 2 април 2013 г. – във Варна

Основни теми:

  • Място на изследванията на потребителите в организацията на традиционните и дигиталните библиотеки
  • Въведение в типовете методи за изучаване на потребителите
  • Изследвания, ориентирани към потребителя
  • Основни теории за информационно поведение
  • Съчетаване на качествени и количествени методи при изследването на потребители
  • Методи
    • Традиционни и уеб въпросници
    • Полуструктурирани и структурирани интервюта
    • Експертна оценка
    • Наблюдение на поведението на потребителите: следене на погледа, анализ на стратегията за търсене, анализ на начина на работа
    • Моделиране на типични потребители (personae)
  • Методите за изследване на потребителите и социалните медии (Web 2.0)
  • Изследванията на потребителите в практиката: курсова работа, свързана със събиране и анализ на данни.

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Посолство на САЩ в БългарияБритански съвет в БългарияГьоте институт - България  Американска библиотечна асоциацияEBLIDA Фондация Глобални библиотеки - България